Creativity takes courage

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.

If you aren't producing high-quality content, then you're going to be way behind your competitors that are

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords.

New page creation

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO in Withernsea is here. Identify the keywords related to your niche and select the competitive ones you want to rank for. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.

Focus on ROI Instead of Keyword Rankings

Gaz Hall, a Freelance SEO Consultant, commented: "Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns." If you have two domain versions of your website, i.ewww.example.comand and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself.

It can be a pretty tricky tactic to master with Google's copious algorithm updates

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.

Bait influencers to share your stuff

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information.