Keep your Anchor texts natural

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Use Videos, Charts, Infographics

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. Traffic from external backlinks are counted as referral traffic in Google analytics.

Using Google’s Disavow Tool

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. SEO in Hedon is here. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to.

If it isn’t on Google, it doesn’t exist

According to SEO Consultant, Gaz Hall: "Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before." You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst effects of age deflation.

If you aren't producing high-quality content, then you're going to be way behind your competitors that are

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use.

Link internally whenever possible

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking.